Case Study
Exploring mobile retail as a brand and commercial opportunity.
Exploring mobile retail as a brand and commercial opportunity.
Discover
Supporting early exploration and commercial framing
Clean Motion wanted to explore how EVIG could function not only as a vehicle, but as a platform for mobile retail and brand activation in a real-world context. Hägerman Sjögren supported Clean Motion in shaping the concept, narrative and communication around this opportunity, helping frame EVIG in a way that could be understood by partners, retailers and the wider market.
Client
Clean Motion
Industry
Sustainable transport / Mobility / Retail innovation
Year
2025
Services
Brand, Market and Sales Execution
Discover
Supporting early exploration and commercial framing
Clean Motion wanted to explore how EVIG could function not only as a vehicle, but as a platform for mobile retail and brand activation in a real-world context. Hägerman Sjögren supported Clean Motion in shaping the concept, narrative and communication around this opportunity, helping frame EVIG in a way that could be understood by partners, retailers and the wider market.
Client
Clean Motion
Industry
Sustainable transport / Mobility / Retail innovation
Year
2025
Services
Brand, Market and Sales Execution
About project
Our role was to support direction, structure and clarity around how EVIG could be positioned within retail, events and brand experiences.
Working closely with Clean Motion and selected partners, we helped articulate use cases, commercial logic and messaging that made the opportunity tangible.
The EVIG activation at Disrupt Retail served as a live exploration of how mobile retail could work in practice, combining sustainable transport, frictionless payment and flexible deployment.
Together with partners such as Disrupt Retail, Swish and CHIMI, the project opened conversations around new retail formats and potential future applications.
The work contributed to increased clarity around EVIG’s positioning and supported Clean Motion in exploring new commercial and brand opportunities beyond traditional mobility use cases, including support in developing brand content and communication for both Disrupt Retail and future exploration.
About project
Our role was to support direction, structure and clarity around how EVIG could be positioned within retail, events and brand experiences.
Working closely with Clean Motion and selected partners, we helped articulate use cases, commercial logic and messaging that made the opportunity tangible.
The EVIG activation at Disrupt Retail served as a live exploration of how mobile retail could work in practice, combining sustainable transport, frictionless payment and flexible deployment.
Together with partners such as Disrupt Retail, Swish and CHIMI, the project opened conversations around new retail formats and potential future applications.
The work contributed to increased clarity around EVIG’s positioning and supported Clean Motion in exploring new commercial and brand opportunities beyond traditional mobility use cases, including support in developing brand content and communication for both Disrupt Retail and future exploration.
