Case Study
From strategic ambition to a customer driven and scalable service offering.
From strategic ambition to a customer driven and scalable service offering.
Discover
Shaping direction, ownership and commercial framing
Nimbus had defined Connected Boat as a strategic ambition, but the direction, structure and ownership needed to turn it into a real business offering were still taking shape. Hägerman Sjögren supported Nimbus in exploring how digital services could evolve into a coherent customer experience, a commercial offering and a clear brand shift.
Client
Nimbus Group
Industry
Marine / Premium consumer products
Year
2024
Services
Brand, Commercial Flow, Go to Market, Business Momentum
Discover
Shaping direction, ownership and commercial framing
Nimbus had defined Connected Boat as a strategic ambition, but the direction, structure and ownership needed to turn it into a real business offering were still taking shape. Hägerman Sjögren supported Nimbus in exploring how digital services could evolve into a coherent customer experience, a commercial offering and a clear brand shift.
Client
Nimbus Group
Industry
Marine / Premium consumer products
Year
2024
Services
Brand, Commercial Flow, Go to Market, Business Momentum
About Project
The work helped Nimbus move from a high level ambition to a clearer and more tangible service offering, anchored in real customer needs and business logic.
Connected Boat became a platform for aligning product development, digital services and brand experience, while also opening new arenas for Nimbus beyond traditional marine contexts.
The project contributed to a clear brand shift, strengthened relevance in technology driven environments and supported Nimbus’ long term growth beyond core product sales.
About Project
The work helped Nimbus move from a high level ambition to a clearer and more tangible service offering, anchored in real customer needs and business logic.
Connected Boat became a platform for aligning product development, digital services and brand experience, while also opening new arenas for Nimbus beyond traditional marine contexts.
The project contributed to a clear brand shift, strengthened relevance in technology driven environments and supported Nimbus’ long term growth beyond core product sales.
